公平交易 (3/3)

Our point is really about priorities

Increasing flows of trade will help wealth

but that does not necessarily guarantee

that this wealth goes down to the people

who need it most

That requires a little bit more management

Fairtrade has practical experience on the ground in how you can combine the best of both

how you can get people to operate effectively and competitively

while trading in a way the producers can earn a decent living and improve their lives

In the long run, if they do improve their lives

they too will become consumers and purchasers

So is this the message you give businesses to make them change to Fairtrade products?

It's in the interest of any business to take the message on board

not only to improve their public image, but also as a recruiting tool for the future

The younger generation is well-informed and wants to be part of the solution

Companies find that having a social conscience has a positive effect on recruiting and retaining good staff

Staff get excited about persuading consumers to buy products

that make a difference to people's lives

It sounds like that's what motivates you, too.

For my part, yes

meeting the producers and seeing what a difference Fairtrade can make to their lives

is really quite inspiring.