艺术话题之考试聚焦

All right. Now Pierre, which topic have you chosen, A, B, or C? Topic A. OK. Would you like to talk about what you think is important when placing a newspaper advert? OK. So there are a number of points to consider when placing a newspaper advert because you want it to be as effective as possible. First of all, there's the reader to consider. You need to know who you are trying to reach. So, for example, if your product is for teenagers, you need to put your advert into the type of newspapers or magazines they'll read. Right, the second point to remember is that once you've chosen the best newspaper, you also need to consider where it will appear. Obviously, the front page is good but it's the most expensive place. That's also true for the back page. So look at the paper and decide which parts are most interesting to readers. Maybe it's the sports pages or perhaps it will be in the TV section. Again, this will help you reach the right kind of reader. Something else is the appearance of the advertisement. You need something to get the reader's attention like bright colours, perhaps a photograph or some of the words need to be very large.

I think that all helps... Thank you. Now, Erica, can you ask Pierre your question about his talk? Yes, people say that newspaper advertising isn't as effective as, say a TV commercial. Do you agree with this? Well, I think that it's true that TV commercials are sometimes very effective but newspaper advertising can also be...

好的，Pierre，你选择哪个话题，A，B或是C？ 话题A 好的，你能说说你认为刊登报纸广告的时候什么是最重要的？ 好的。当你说刊登报纸广告的时候，我觉得有很多点需要考虑，因为想要尽可能的使广告有效果。首先，是要考虑读者。你要知道你的广告是想要谁看到。例如，如果你的产品是为年轻人服务的，你要把你的广告放在他们会读的报纸或者杂志里边。对的，第二点要记住的是，一旦当你选择了要刊登的报纸，你还要考虑这广告会刊登在哪里。很明显的是，首页是最好的但也是最贵的。在封底刊登也是同样的道理。所以看看这报纸，然后考虑读者会对里边那些页面感兴趣。有可能是运动的页面又或者是电视剧的部分。再者，这能够让你得到你目标的读者。另外就是广告的呈现方式。你需要获得读者的注意，像一些亮的颜色，一张照片又或者是一些非常大的字体。这些我想都会有帮助的。 谢谢你，Erica，你能够问问Pierre几个关于讲讲他讲的话的问题吗？ 是的，人们都说报纸广告没有电视广告那么有效，你同意吗？ 嗯，我赞同，有的时候电视广告是比较有效但同时报纸广告也.....