网络广告 (2/2)

My second rule is that it's a good idea to spend some useful time and effort on getting your links on other sites. This is an excellent, though very time-consuming way to increase visitors. You can do this by sharing links with other companies, so they have a link on your site and you put one on theirs. Or perhaps through a site review which recommends your products. Also remember that the more links you have elsewhere, the more likely people are to find you through a research engine. My third tip is never to pay for advertising on the web. I think that unless you have a very good reason, it's a waste of money. With so many ways to get free advertising, I've found very little reason to pay for things like banners to promote my site. So those are my three starting points for anyone who thinking of web advertising. Before we finish don't forget that a memorable domain name that people can easily type will help. Email campaigns can work and are an easy way to get traffic to the site, though it doesn't last long. What might be better is to have a monthly newsletter, which people sign up for. I've found this to be very effective and more positive than sending spam. Then there are contents with prizes or anything free, maybe some software or cool graphics. Once you've got people visiting the site, keep statistics on how many people visit per day and how often people return to the site. In other words, find out who they are, how old they are, where they come from, what they like doing in their free time. You can get this kind of information by asking them to subscribe to your newsletter, for example...

我的第二条规则是花更多有用的时间做更多的努力使你的产品链接在其他网站上出现是一个非常好的注意。这是非常好的，虽然这是一个很耗时的方法去增加产品的浏览量。你可以把你的链接分享给其他公司，那么他们也有一个他们产品的链接在你的网站上，你的也会在他们的网站上。又或者是通过网站的评论来推荐你的产品。要记住的是，当你在很多网站放你的产品链接的时候，更多的人会在搜索引擎找到你的产品。 我的第三个提示是永远不要在网站上为广告付费。我想除非你有一个非常好的俚语，不然这就是浪费金钱。有那么多的途径可以做免费广告，我没有找到什么理由要花钱去做横幅广告来推销我的网站。 所以这是我的三个出发点给那些想做网络广告的人。在我们结束的时候，别忘了要起一个容易记住的域名，而且人们要比较容易输入。电邮活动能宣传你的网站，并且是一个比较容易的方式来获取你的网站流浪，虽然这并不是长期的方法。比较好的方法是制作一份通讯越看，给那些注册的人。相比起滥发邮件，我发现这是一个比较有效和比较积极的方法。然后是给一些奖品或者是赠品，一些软件或者是一些好看的卡片。 当有人来参观你的网站是，要保留统计数据，去看看平均多少人来你的网站，人们多久再回来一次。换句话说，找出他们是谁，他们的年龄段，他们来自哪里，在空闲时候他们喜欢做什么。你可以通过他们订阅的时事通讯来获取这些资料，例如.....