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Besides, the Internet offers lower search costs and better product selection. Shopping using the Internet overcomes the time and pecuniary costs of traditional shopping; shoppers can shop from the comfort and convenience of home, and need not travel to physical storefronts. Shoppers are able to locate many vendors online using search engines and websites designed for shopper navigations, view detailed product information from a variety of vendor's websites, compare price and quality among different vendors, and make purchases online. With online shopping, shoppers no longer have to suffer the costs and incomplete information of traditional hierarchical search, making product searches easier and more effective. For example, a shopper is able to search over 3 million titles in Amazon.com from the computer screen at home, as compared to going physically to the bookstore, which carries an average of 80,000 titles.