对UAE出口的演讲(2/3)

Like everyone else they don't like unreliability, whether in terms of getting the goods there when you promised them or the performance of the product itself. Above all, however, they insist on your meeting their high expectations regarding after-sales service. And being a small market, geographically speaking, businessmen tend to know each other, so once you do a good job for one customer, then the news travel fast round the UAE and you'll soon be getting orders from other agencies or whatever, because they've heard about you. But be warned - it also works the other way. Another point to bear in mind that's true of nearly all markets, but, believe me, it is particularly true of the UAE. Don't imagine mailshots or emails are going to produce good results. Local businesspeople don't just prefer a personal visit, they insist on it. It's the only approach possible.

像每个其他的人一样，他们喜欢信誉，就货物来讲，不管是他本身还是服务都像许诺的那样，总而言之，他们坚持你许诺的售后服务。作为一个小市场，就地域而言，商人往往认识彼此。所以当你为顾客提供好的服务时，消息会很快传遍UAG。不久你就后从其他代理商或者其他人那里得到很多订单，因为他们听说了你。不过值得注意的是，它也有其他作用。般这种是适用于几乎所有市场，可是在UAG有些不同，不要期望传单或邮件后产生好的效果，当地商人不仅喜欢这种私人的方式，他们坚持这只是有可能