写演讲稿

The success of a speech is often attributed to the skill of the speaker, with merit being given to speakers who are confident, articulate, knowledgeable and able to deliver a speech with conviction. But often it is not the speakers who write these moving speeches, it is a speechwriter. And one industry in which this practise is common is that of politics. So what does it take to be a political speechwriter? Well according to a recent job advertisement from the US Embassy in Britain, a political speechwriter needs to have exceptional interpersonal skills, be detail oriented and able to demonstrate a deep knowledge of their subject. They must also work closely with speakers and be able to relate to their style. Some believe that the best speechwriters have an inherent talent, a natural creative instinct, and that speech writing is an art form. So what about those of us who do not possess such genius? Can we still produce successful speeches? In an interview with the BBC, Dr Max Atkinson outlined a number of speech writing techniques. He also illustrated how these techniques have been used in historic speeches. One such technique is introducing contrast. This is extremely useful when presenting a positive spin on a negative issue. One of the most famous examples of this can be seen in a speech given by former American President John F Kennedy: "Ask not what your country can do for you but what you can do for your country." Another technique is the use of three-part lists. Dr Atkinson explains that this can be an excellent way of adding finality or confirming a statement. Former British Prime Minister Tony Blair was a fan of this technique. One of his most famous campaign slogans was "education, education, education". These techniques can be used like tools - they can be chosen from a toolbox and applied as necessary. A few other techniques you might find in a speechwriter's toolbox might be the use of imagery, anecdotes and alliteration. So next time you have to prepare a speech or presentation, try applying one or more of these techniques and see if you have what it takes to be a winning speechwriter.

成功的演讲往往归功于演讲者的技巧，他们充满自信,能说会道,知识广博,并且能够以坚定的信念进行演说。 但是，通常不是演讲者们而是演讲撰稿人去写这些感人至深的演讲稿。有一个产业和这个撰稿产业有着相同之处的是政治。那么,怎样才能成为一个政治演讲稿撰写人呢? 根据最近美国驻英国使馆发出的一个招聘广告，一个政治演讲稿撰写人需要有非凡的交际能力，注重细节，并且能够深入了解主题。他们还必须与演讲者密切合作从而能够写出符合他们风格的演讲稿。 一些人相信,最好的演讲撰稿人与生俱来就有一种才能,这是一种自然创造本能,而演讲稿写作本身就是一种艺术形式。那么我们当中那些不具备这样天赋的人呢?我们仍能创作出成功的演讲稿吗? 在接受BBC采访时,麦克斯博士总结了一些写演讲稿的技巧。他还举例说明这些技术是如何应用于历史上的一些演讲中。 其中一项技术是引入对比。在用一种积极的笔调来描绘一件消极的事件上，这个技巧是极其有用的。这个技巧在很多著名演讲中都有体现，其中一个著名的例子来自前美国总统约翰•F•肯尼迪:“不要问你的祖国能为你做些什么，应该问你能够为你的祖国做些什么。” 另外一种技巧就是三句式排比的应用。阿特金森博士解释说,这可以很好地添加结论和证实声明。前英国首相托尼布莱尔就非常喜欢用这种技巧。他最有名的竞选口号是"教育,教育,教育"。 这些技巧就像工具——在必要的时候，演讲者可以从“工具箱”选择这些技巧出来并加以应用。你会发现在演讲稿作者的“工具箱”里还有其他一些技巧,比如使用比喻、趣闻和头韵等。所以下次你要准备一个演讲或报告时,尝试应用一个或多个这些的技巧,看看你是否能够成为一个胜利的演讲撰稿人。