第四期(2/3)

How can you ignore those e-mails that you keep getting about this sale and that sale? Don't open your e-mail. Close your eyes. That's really the best advice. I mean the stores really know what we're hard-wired to think about, that is the scarcity. If you know the sale is ending, they want you to act on impulse, and start running out and buying something. But this time of year, the fact is the sales just keep coming, so you don't actually need to do that. So when you're looking through your e-mails, try to avoid opening any of the ones, unless you're going to make a purchase from that store anyway, otherwise just delete it on red. Got it. You know, it's really a number's game. Because a lot of times when you're looking at these different deals, it's like: save 30%, save 50%. But are you really saving that much money when you're looking at your purchase? That's what their purpose is for. You'll see a lot of times in the advertising that they'll type out the savings, and the interest is in the fine print. Almost you'll see what the new price is on something and when they do that. It's basically a visible trick. Whatever you see, first, you're more likely to become attached to the deal. And the price in comparison is not going to look such a big deal. I mean if you're saving $500, it does not really matter if the TV is still $1,500. The advertising works in such a tricky way that you might think you're getting that much a better price, because the savings are significant. Right. Sometimes the purchase really isn't that large of a purchase, so you know 30% is not that big of a deal. But when you see 30%, you think: wow, I'm getting a really good deal here. It's funny how the numbers are working there, and they know that. They do, and they want us just to splash around this time of a year. So really you should make sure you're looking for the items that are between your price range and then start to see if there're sales that are might abroad, something even better and a little bit cheaper for you.